Everton are seeing a lot of fresh revenue come into the club on the back of The Friedkin Group’s takeover in 2024.
However, with just days remaining in the winter market, Everton are yet to spend a single penny of the owners’ money.
The Friedkin Group have been active over in Italy with AS Roma, but the Blues remain in search of their first January addition.
Despite Everton having no major FFP concerns under the Friedkins, there is caution among the recruitment team over avoiding panic buys this month.
The finances have been transformed on Merseyside and that is largely down to the opening of the Hill Dickinson Stadium.
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Can you imagine how good a concert would be there!
Plenty of events are already in the diary to be held on the docks, but there could be even more in store over the coming months and years.
Everton could generate millions through Hill Dickinson Stadium first
Everton are hosting Scotland vs Ivory Coast in an international friendly in a matter of weeks’ time.
This is just the tip of the iceberg, with Everton also hosting the 2026 Magic Weekend having secured the rights over Newcastle United.
Another sport could also be hosted at the Hill Dickinson Stadium as Everton News’ finance expert Adam Williams shed some light on the prospect of hosting a boxing event.
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This comes on the back of WBA super-featherweight world champion Jazza Dickens sharing his dream of fighting at the Hill Dickinson Stadium.
“Everton and boxing have a pretty deep relationship, so it would make complete sense for them to push to host a blue-chip event in the sport,” said Williams.
“They have clearly aimed for a high degree of multi-functionality with the Hill Dickinson Stadium and want to make it a viable revenue stream 365 days per year. When promoters are looking at venues, they want a modern, high-tech, commercially-orientated stadium that has the requisite number of boxes, facilities to sell merchandise by the tonne, opportunities for advertisers and so on. The Hill Dickinson fits the bill there.
I believe they are still looking to get a license to host concerts, boxing matches and so on. Inevitably, there has been some pushback about curfews, the number of events they are allowed to host etc. That is the case with any new stadium.
“Liverpool are allowed to host six non-football events per year, but I expect Everton will want more than that given that they aren’t in a residential area and don’t have the problems that come with that.”
Everton are set for a seven-figure windfall from the Magic Weekend in what has been a masterclass by the likes of Angus Kinnear in securing these events.
As the club looks to host even more at their state-of-the-art new home, the world of boxing may certainly appeal given the likes of Tottenham Hotspur have established themselves over recent years.
Everton require council license to host more events
Everton have certainly closed the gap on the likes of Tottenham through securing events such as the Magic Weekend and, more recently, the Ashes Series.
However, there are some things behind the scenes that need to be agreed with the Liverpool City Council before the Friedkins can take the stadium to the next level.
Tottenham are the gold standard here. They obtained a license in 2024 to increase the number of non-football events they are allowed to host from 16 to 30,” Williams added.
“I’ve seen some research that suggests that they generated £55m in revenue from 16 non-football events, so that averages out at nearly £3.5m per event. That’s not all profit, mind. There are plenty of costs associated too, but on a net basis they are still making millions.”
Everton News columnist Alan Myers thinks Everton are prioritising the summer transfer window amid this quiet winter market.
Bringing in more revenue with the likes of a potential boxing event would only boost the club’s financial stance against the Premier League’s regulations.
“Everton won’t charge as much as that because they’re not in London and the capacity is slightly smaller. The value of the rental fee you get will also depend on factors such as whether or not you outsource catering, which Everton do with Aramark, their drinks suppliers and so on. There are a lot of variables,” said Williams.
“But all in all, I think Everton will be looking to get £15m-plus in revenue from non-football events per season, once the license is sorted out. If they get permission from the council to stage, say, 10 events, it’s then about getting the most value from those 10 and, crucially, competing with what Anfield down the road are offering to the same promoters.”
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