Everton could be set to mop up Liverpool’s non-footballing opportunities in a major boost to the Blues’ revenue streams.
On Friday, it was confirmed that Everton would host the 2027 Magic Weekend after the Rugby League were blown away by sales for the 2026 event.
The Hill Dickinson Stadium is proving to be a financial game-changer for Everton as the club are now bringing in record levels of revenue.
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However, The Friedkin Group could see those levels of revenue continue to climb as Liverpool have just been denied their bid to hold even more events.
How Everton could mop up Liverpool’s non-football opportunities
Liverpool are unable to host any non-football events during July as a block has been put in place to provide the Anfield residents some respite.
Mark Worcester, Liverpool’s planning agent, told BBC: “a global act was unable to play at Anfield, resulting in lost revenue to the city”.
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Can you imagine how good a concert would be there!
Hosting concerts is not something that Everton have delved into just yet, with the Hill Dickinson Stadium only hosting other sporting events thus far.
Everton have also been utilising the stadium’s hosting services by showing live events elsewhere such as the England World Cup games.
However, mopping up the concerts that Liverpool are unable to host in the future could prove incredibly lucrative for the Blues.
Tottenham Hotspur have set the example in hosting concerts
When it comes to Premier League clubs driving revenue, there is no better club to evaluate than Tottenham Hotspur.
After two dreadful seasons on the pitch, Spurs have been able to bounce back this summer, having already spent over £200m, with no worries over breaching SCR.
How can they do this? Well, it’s because they squeeze every last penny out of their stadium by hosting events on non-matchdays.
Between the final game of the season, ironically against Everton, and the start of the 2026/27 campaign, Spurs will have hosted nine nights of concerts across five different musicians.
That is a huge market Everton could tap into by running events into July at the Hill Dickinson Stadium.
Unlike Spurs, Everton would have to plan it very carefully as they will also need time to lay down their new pitch for the season.
Tottenham are able to retract their pitch, which means they could technically host a non-football event the day before Roberto De Zerbi’s side play in north London.
Everton have promised to reinvest their stadium earnings into the club’s squad and hosting as many events as possible will be key to providing the club the headroom to spend.
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