The Friedkin Group have just made their true intentions for Everton really clear as stadium update emerges

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The Friedkin Group have already made some big calls since completing their Everton takeover in December.

Indeed, the decision to sack Sean Dyche was a controversial one among the wider media, but they’ve already been vindicated.

Since David Moyes’ arrival last month, Everton have won three out of their four Premier League games and now look to have secured their top-flight status already.

Position	Team	Played MP	Won W	Drawn D	Lost L	For GF	Against GA	Diff GD	Points Pts
14	TottenhamTottenham	24	8	3	13	48	37	11	27
15	West HamWest Ham	24	7	6	11	29	46	-17	27
16	EvertonEverton	23	6	8	9	23	28	-5	26
17	WolvesWolves	24	5	4	15	34	52	-18	19
18	LeicesterLeicester	24	4	5	15	25	53	-28	17

The Toffees can extend their gap to 12 points on 18th-placed Leicester City with a victory against Liverpool in the Merseyside derby tonight.

So, it’s fair to say, the Friedkin’s have certainly made a good impact and now their true intentions have just been revealed as an update on the Bramley-Moore Dock stadium emerges.

• READ MORE: Everton almost signed a World Cup winning striker until he demanded a tax-free salary whilst at Goodison Park

Friedkin Group want minimum 10-year naming rights deal for Bramley-Moore Dock stadium

If there was any ever doubt about the Friedkin Group’s commitment to Everton, that should now be squashed after what’s just come to light.

According to SportBusiness, the Everton owners are looking to secure a minimum 10-year naming rights deal on the new stadium, amplifying their long-term plans for the club.

They’ve also told Elevate, who are helping the club’s commercial side of the business, to find a deal that prioritises brand alignment.

So, it’s clear the American investors are desperate to get the new name spot on both from a brand perspective and financially.

They’re hopeful of landing the deal before the start of next season.

Everton’s new stadium will be transformative for finances

Everton’s new stadium will likely earn the club an extra £30-40m in revenue, so clearly, Moyes will have a much larger budget in forthcoming transfer windows.

It’s also understood that Dan Friedkin is already in talks to land a £100m naming rights deal, which will see the club bank £10m-a-year across the next decade.

So, evidently, PSR issues are expected to be no more once this financial year comes to an end in June, which will be a huge relief for everybody connected to the Toffees.

The future is certainly bright on Merseyside.