Everton’s summer has been one of vast reinvestment, stunning their fans with a remarkable recruitment drive that has hugely bolstered the squad.
At last, Sean Dyche boasts a first-team littered with quality, and numerous ample backups across key areas.
He finally has the tools to succeed, and by all accounts, should be able to do so without any financial restrictions too.
That is, despite Kieran Maguire suggesting the Premier League were looking into Everton’s PSR accounts again, although that is seemingly a worry for another day.
The bulk of this newfound activity in the market has been funded by the £50m sale of Amadou Onana, but signing record-breaking commercial deals elsewhere certainly helps balance the books.
Although, as the Toffees will know best, those who spend the most money are not always guaranteed success and quality…
Bayer Leverkusen cut ties with Castore
This can certainly be applied to Everton’s newest sponsorship, with Castore now the proud kit provider of the Toffees.
Having taken over from Hummel, a brand many initially laughed at when the partnership was announced, the Danish outfit quickly turned fans onside with a string of striking kit designs that paid homage to the rich history of the football club.
In the end, they were a tough act to follow, and Castore made their first Everton mistake by failing to produce a Goodison Park-inspired home kit in their final season at the ground.
However, it seems that it is instead Everton who have made the error, with The Boot Room’s latest piece detailing that Bayer Leverkusen has now cut their partnership with Castore short three years ahead of schedule following supply complaints and a litany of quality issues.
So, despite the Toffees’ multi-year deal reportedly being worth £40m to the club, it might end up costing them more should they follow in these footsteps.
Everton might have made a mistake with Castore
It seems that despite all the positivity surrounding the club and its transfer activity, ahead of the upcoming Premier League season, the club’s biggest mistake thus far has been on the commercial side.
And whilst there are worse blunders to make, as Farhad Moshiri has exhibited time and time again, they simply cannot afford to keep slipping up.
If they ever want to be back challenging the big six again, fighting for the elusive and ever-competitive European spots, they need to get things right on all fronts.
The transfers thus far have looked good, but the jury is still out on them until the campaign commences.
As for Castore, they have a task on their hands now proving their worth to Evertonians.
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