Everton have now completed a full season in their state-of-the-art Hill Dickinson Stadium.
The Friedkin Group are hoping to make Everton’s new stadium a real powerhouse of the north having seen the success experienced in London through Tottenham Hotspur’s stadium
So far, so good for Everton, who have witnessed significant new revenue streams enter the club’s financial records as a result of the new stadium.
As good as the Hill Dickinson Stadium has been for Everton’s finances, there could be a real competitor on the horizon through Manchester United’s new stadium.
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Given Everton want to maximise their asset for every penny it is worth, Everton News has taken a deep dive into how United’s future home could impact the plans on Merseyside.
How Everton have squeezed fresh revenue out of the Hill Dickinson Stadium
The modern era of football requires clubs to maximise their revenue streams in order to spend their money on new players in the transfer markets.
Everton have improved their finances through their new stadium hosting events on non-matchdays.
The variety of events already held on the Liverpool docks has been seriously impressive from a business point of view.
Sunday marks the final home game of the season for Everton! 😳
How have you found the first season at the new home of the Blues? 🏟️
Real Madrid are set to copy Everton’s golf event that will allow supporters to use the Hill Dickinson Stadium stands and pitch as a driving range.
This is just one example of how the Blues have thought outside the box, with the club also holding various other sporting events such as this year’s Magic Weekend and England’s Lionesses.
Everton chiefs insist every penny made will be reinvested into the club through new signings.
More could be to follow as Everton eye an NFL partnership to bring the American sport to the north, as well as Tottenham Hotspur Stadium and Wembley.
But the question remains of how big of an impact could Manchester United’s future home offer those on Merseyside?
Whether Man United’s new stadium harm Everton’s Hill Dickinson Stadium revenue
Taking to TalkingPoints, the large majority of Everton fans enjoyed the first season at the Hill Dickinson Stadium.
It is hard to deny that results could have been better and the experience was largely hindered by the number of Monday evening fixtures.
Speaking to Everton News, football finance expert Adam Williams has cast his eye over the potential competition the Blues will face from Man United’s proposed new stadium.
“I think United’s proposed stadium and the Hill Dickinson are distinct enough in terms of size that there probably isn’t a huge risk of them competing directly to stage events,” Williams said.
“Think about it like Wembley Stadium, the Tottenham Hotspur Stadium – they both get ample offers from different types of event.
“I’d say that the Hill Dickinson probably actually has better scope to be used consistently, because there aren’t many events that will fill a 100,000-capacity stadium, whereas 52,000 is more manageable.
“Of course, you don’t have to sell out at a 100,000-seat venue in order to use it. But in terms of optics and logistics, most music and tour promoters would rather have 52,000 attendees in a 52,000-seat venue rather than 52,000 in a 100,000-seat venue. It just looks better, plus it allows them to monetise better. You need fewer staff, your utility bills are lower and so on.”
The design of Man United’s proposed new stadium will split opinions, but as a piece of architecture it is undoubtedly impressive.
“I am certain that the possibility of other, bigger stadiums in the North West will have been considered by Dan Meis and the rest of the Everton design team when they were drawing up the blueprints. In the industry, they call it ‘right-sizing’ in order to best facilitate the stadium’s commercial prospects,” Williams added.
“So I don’t think Everton need to worry here. In any case, we’re at least 10 years away from Old Trafford 2.0 opening its doors. Everton will, hopefully, have demonstrated that they are one of the best in the business at hosting non-football events by then, with lucrative consequences.”
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