The Friedkin Group have got a lot right since they secured the takeover at Everton in 2024, but they have by no means been perfect.
Everton’s summer transfer business has got off to a steady start following the arrivals of Hayden Hackney and Tyrique George prior to last week’s first pre-season friendly.
More work is going to be required if the Toffees are going to really push on this season under David Moyes, though.
Further signings are also going to be needed if the fans are going to have any optimism heading into the new campaign.
Has the Hill Dickinson Stadium brought new problems for Everton fans? 😬
Season ticket prices are expected to rise for next season 💰
It was stated that 97% of Everton fans renewed their season tickets for the 2026/27 term despite the increase in prices.
The news of the price hike did not go down well on Merseyside, and the latest update is not expected to sit right with those season ticket holders.
Everton announce price freeze on home tickets for 2026/27
On Friday morning, the club announced a price freeze for home tickets ahead of the new season and the introduction of a new concession category.
Feedback from the fans is claimed to have been taken on board as a new 18-21 tariff will be trialled at the Hill Dickinson Stadium this season.
This price freeze will affect supporters who are purchasing single tickets through their Forever Blue+ memberships.
Evertonians are not guaranteed a ticket as a result of being a member, but they will be entered into a ballot for their chosen fixture.
How would you rate The Friedkin Group’s first year at Everton? 👏
The process for purchasing tickets has not changed and neither has the price.
However, this will come as a real slap in the face for the thousands of supporters who have seen their season tickets increase in price as their loyalty has seemingly been taken advantage of.
Everton season ticket holders suffer unfair price hike
The benefit of securing a season ticket ensures supporters’ attendance to every home game played at the Hill Dickinson Stadium.
That does come at a cost, however, with supporters having to pay a significant sum of money for the pleasure.
Supporters experienced an average price increase of £45 on adult season tickets.
Some even saw their season tickets increase by £85 ahead of the new season.
Now, those same supporters have just been informed that fans who buy their tickets on a game-to-game basis will not suffer the same rise in prices.
It is a clear indication that some of Everton’s most loyal supporters have been taken advantage of through the decision to increase the price of season tickets.
Playing with the loyalty of supporters is a dangerous game to play and it certainly will not go down well on Merseyside.
Everton fans have not had a lot to cheer about over recent years and yet they still turn up every week to support their side.
Although supporters do not want to see ticket prices rise, there will be a sense of injustice when one section of the fans are paying more than others.
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