The Friedkin Group have unveiled a clever ploy involving Duncan Ferguson to generate more revenue at Everton.
Following the latest accounts being shared, Everton are looking forward to a much brighter future when it comes to the club’s finances.
Everton recorded minor losses in their latest accounts, which The Friedkin Group expect to turn into profit over the coming years.
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The Hill Dickinson Stadium has been a revelation for the Blues as Everton hero Ferguson will now play his role in bringing more money into the club.
Everton announce Duncan Ferguson event in Hill Dickinson earner
Everton have not ruled out hosting NFL games at their new state-of-the-art stadium in the future, which would be a real money-earner.
However, the Friedkins are utilising the Hill Dickinson Stadium to drive revenue when it is not being used for Everton matches.
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Ahead of the upcoming Merseyside Derby, Everton will host an afternoon with Ferguson at their new stadium.
Tickets for the event are already on sale, but they only provide access to the event with Big Dunc.
| Ticket | Price | Benefits |
| General admission | £45 | Unreserved seating from 2:30pm. |
| VIP | £85 | Signed photo, meet and greet with Ferguson & priority seating from 12:30pm. |
Everton have played it very cleverly with this event as fans will then be welcomed to a paid bar for food and drink inside the stadium.
In recent weeks gone by, Everton hosted a screening for the away game against Arsenal, which offered the club another money-earner through fans paying for food and beverage during the game.
Although these types of events will be insignificant in comparison to a major brand deal, they will all add up over the course of the year.
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