Opinion

Everton must intervene as supporters vote with their feet in clear sign of frustration

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It is already becoming very clear that Everton and Newcastle United are struggling to sell their tickets for this summer’s pre-season friendly.

Everton supporters are still waiting for full confirmation on where their pre-season tour is going to take them over the coming months.

One thing that is certain is that Everton will face Newcastle in Edinburgh at Murrayfield Stadium in August.

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General view outside the stadium as fans gather prior to the Premier League match between Everton and Brighton & Hove Albion at Hill Dickinson Stadium.
Credit: Getty Images/Clive Mason

Despite the prospect of a trip to the Scottish capital, it is apparent that Ticketmaster has got it all wrong with their pricing strategy for the friendly.

Scotland v Ivory Coast  - International Friendly
Photo by Molly Darlington/Getty Images

Everton supporters not buying into Newcastle pre-season friendly

David Moyes will be taking his side to his homeland in August for what will be one of their final friendlies of the summer.

Early issues are already rising over the game at Murrayfield, with the price of tickets for Everton vs Newcastle coming under scrutiny.

Ticketmaster's available seats for Everton vs Newcastle United.
Credit: Ticketmaster

Tickets for the game in Edinburgh will cost an adult in the region of £53 to £88 on the Ticketmaster website.

Clearly, those ticket prices are not washing with the Everton supporters, given there are a considerable number of tickets unsold in the Everton section.

That does not even cover the neutral sections of the stadium, with the ticket sales leaving a lot to be desired so far.

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General view outside the stadium as fans gather prior to the Premier League match between Everton and Brighton and Hove Albion at Hill Dickinson Stadium
Credit: Getty Images/Clive Mason

The cost of the tickets is not the only issue both sets of supporters are going to experience with the friendly, though.

Everton’s game in Scotland against Newcastle will kick-off at 5:15pm on a Wednesday afternoon.

Very little consideration for the actual supporters has been shown through agreeing to this friendly.

Everton fans have seen season ticket prices rise for the 2026/27 campaign already, with this game in Scotland putting an unnecessary strain on the match-going supporters.

Although Everton did not have direct control over the pricing of this event, fans will ultimately vote with their feet.

Promoters TEG Sport are already looking at a lot of empty seats for the game in August.