Significant claim made as The Friedkin Group hold talks over ‘lucrative’ off-field Everton deal

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It has not taken The Friedkin Group long to get their feet under the table at Everton with considerable work already going on behind the scenes.

Everton have been much improved over recent weeks as they have been able to secure some big-time results against some of the league’s top sides.

The Friedkin Group attended Everton’s draw against Chelsea last weekend at Goodison Park just days after the takeover.

Months of preparation has finally seen the American billionaire handed the keys to the Merseyside club, which is in need of dramatic improvements.

With the January transfer window coming up, the Friedkins are expected to back Kevin Thelwell in the winter market.

But there are even bigger deals on offer for the new owners at Everton away from the pitch.

• READ MORE: What Jarrad Branthwaite thinks about signing a new contract following The Friedkin Group’s Everton takeover

Everton in talks over new stadium naming rights

There has been some major developments around the club over recent weeks since the takeover was announced.

Everton were handed control of their new stadium following final checks being made by the contractors last week.

And according to the Daily Mail, The Friedkin Group have already picked up negotiations on potential naming right partners for their new home.

A number of parties are believed to be in talks with Everton over the possibility of having their brand advertised by the club.

It is said to be a ‘lucrative’ off-field deal with the Friedkins looking to make an instant splash on the Bramley-Moore Dock ahead of its opening over the summer.

Alisher Usmanov had initially held talks with Farhad Moshiri over a 20-year deal worth £10m-per-season for the naming rights of the season.

But outside factors have closed down that possibility as the new owners look for other options.

The Friedkin Group are also monitoring January transfer deals as they are aiming to turn around Everton’s poor form over recent years.

• READ MORE: ‘Brilliant’ Everton player makes it clear he wants to leave in January with offer ready to be submitted

The Friedkin Group getting straight down to business

Arriving on Merseyside, the Friedkins have to be aware of the club’s close shaves with PSR under Moshiri.

Everton will have to be wary of PSR in January as the club look to make some improvements to their squad in the winter market.

However, landing a big naming rights deal for the new stadium could go a long way towards alleviating any concerns.

What is seriously impressive about all of this is just how quickly the new owners have got to work.

Tottenham Hotspur’s new stadium has been open for over five years now and Daniel Levy has been unable to secure naming rights.

After a matter of days, The Friedkin Group are looking to progress the talks to land a deal.