Everton were able to send Goodison Park off with a draw in its final-ever Merseyside Derby against Liverpool on Wednesday night.
It was a game which had just about everything, with Everton securing a last-gasp point thanks to James Tarkowski’s stunning equaliser.
David Moyes’ side were fully worth the point with another solid display under the 61-year-old.
However, the clock is ticking on Goodison Park with just a matter of months remaining until the Toffees are able to move on to their new stadium.
The new state-of-the-art stadium is going to provide a lot of excitement amongst the fanbase for what could be to come in the future.
Moyes was not overly keen on Everton building a new stadium, but the financial opportunities are endless for The Friedkin Group in making the move.
Everton will not be making much of an upgrade in terms of their capacity, but there is going to be a real focus on getting everything out of the potential revenue streams available.
Everton could be set to double their stadium revenue
Dan Friedkin wanted to buy Everton because of their new stadium and all of the opportunities for growth Bramley-Moore Dock would offer.
There are only six clubs who are bringing in less than Everton through matchday revenue in the Premier League.
Goodison Park will hold a special place in the heart of the fans with Wednesday night’s Merseyside Derby a prime example of its worth.
Speaking to TBR Football, finance expert Kieran Maguire has suggested the Everton stadium move could potentially double the club’s stadium turnover.
“Everton realistically should be looking to double matchday income and more,” said Maguire.
“Everton know their target market. You have got Man United at £130m, Spurs getting close to that, Arsenal are creeping up there too.
“Everton at £17m means they can’t have a seat at the table. The move to Bramley-Moore Dock isn’t going to add a zero to where they are, but I would expect a 100 to 150 per cent increase as far as revenues are concerned from ticketing.”
| Rank | Team | Annual matchday revenue |
|---|---|---|
| 1st | Manchester United | £136m |
| 2nd | Tottenham Hotspur | £118m |
| 3rd | Arsenal | £103m |
| 14th | Everton | £17m |
There is a huge gap to make up for the Toffees, and the hope is the move to the new stadium is going pull Everton closer to the likes of Newcastle United and West Ham.
Everton stadium move is essential to the club’s growth
The new stadium will be able to offer more modern features to Anfield when it comes to hosting big-scale music concerts during the summer.
“We have seen Spurs announce another four nights of Beyonce this summer. Can Everton do something like that? Probably not to the same degree because Spurs have the benefit of being in London, but there are certainly opportunities,” added Maguire.
Liverpool do host concerts with the likes of Billy Joel landing on Merseyside this summer, after Taylor Swift paid a visit last year.
But those at Anfield have concerns about hosting a significant number of events.
“Anfield isn’t used for a huge number of events because the groundsman is concerned about the state of the pitch every time a non-football event is taking place because it’s the turf they’ve worked on for the last 11 months.”
But there is a fine line between holding all of these events and maintaining a good relationship with the match going fans, as many Tottenham Hotspur fans will know.
However, Everton have struggled with PSR over recent years and the historic ground is not helping the club’s cause to invest in their future.
Everton expect a £40m revenue boost through their stadium move in the summer, but that figure could become even greater through non-football events possibly being held there.
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